Treatment Sheet

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My Chemical Romance Media Presentation - Music Video Analysis

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In 'Cosmic Love' the lightbulb at the beginning of the song flashes in time with the beat of the heartbeat heard throughout the song. This is carried out with the flashes in her eyes after the 'star landed in her eye' (idea taken from the lyric "A falling star fell from your heart and landed in my eyesI screamed aloud, as it tore through them, and now it's left me blind"). The narrative for this song is almost certainly about falling in love. And the interpretations could read from the lyrics that they've either been left/hurt or simply describing the feeling of love in a metaphoric way "in the shadow of his heart." With the video in general has many stylistic techniques from the use of colours/coloured lighting and also editing. Another simple technique they have amde use of alongside the many little star-like lights and other things, they have used mirrors to distort the way we see the shot instead of simple seeing Florence laying surrounded by lights lip synching. One thing I like about the whole look of the video is how Florence has lights under her dress. It isn't something that you would see in a usual video. Which is another example of Florence's individuality shining through.

Test Animation

Production Notes. Flat Plans etc;

Why do bands (artists) like music videos?

(1) Because they make them look good – a music video is a highly stylised representation of the band

(2) Brings a visual element to the song

(3) An excellent way to promote the band (Music TV channels; the box, Kerrang, Scuzz, MTV music online, YouTube, Vimeo)

(4) It’s fun!!

(5) They get to work with great directors; Spike Jones, Chris Cunningham, Michel Gondry

(6) The story of the song is told in a visual (often film-like) way – lots of music videos have a narrative film element

(7) Music videos can show the personality of the band

(8) Allows the band to do stuff they cannot do on stage

(9) Music video can be incorporated into live set (e.g. Gorrillaz)
http://www.youtube.com/watch?v=h9vAOzYz-Qs&playnext=1&videos=CaFCcyXMnmo&feature=artistob

(10) Product placement/endorsement (Lady Gaga – Telephone)
http://www.youtube.com/watch?v=GQ95z6ywcBY&ob=av2n&has_verified=1
Lady Gaga's "Telephone" (like some other music videos) is an example of being a short movie as well as a music video, to tell the narrative or story of the song.

Transition Music Video

MC Hammer - Can't Touch This

Including; Rory Haczewski, Will Drumee & Alex Summerhill

To create this video, we were each given a track of music for our AS transition music video. Before shooting, I got together with a group of my classmates. We decided what age this song would attract, also what sort of people it would attract too. Our overall descision was that it is a sub-urban type song, which the idea that it would be aimed towards teens/young adults who rebel and just have a good time. That's why we decided to base the video in a local park (Castle Gardens, Norwich) I got the idea that our theme was rebelling in a park, as if you see teens nowadays messing around in the parks. We choreographed most of the dancing parts, for example when Rory, Alex and Will are dancing on the bench or the wall, we decided to have them dancing a certain way, but on other parts with the whole group dancing (including me) were freestyle/improvised dance. We also used lip synching in the "can't touch this" line. We kept to the 80s/90s genre with the up-beat/happy dancing.

Whilst doing this I learnt a few new techniques and ideas, also also enabling me to improve on what I have already learnt since last year. I'd never tried lip synching before this project and although we didn't make use of much it was still a big help to try out for when we move onto our main music video project. I used a little animation in the video, with the little stick figures dancing on screen, I feel I could have used these alot stronger but since it was the first time in using animation in a video, I feel I will have more chance to develop this and improve to hopefully use animation in the future. We didn't have too much choreography but any choreographed or even free-style/imrpovised dance used, we kept in time with the music, we kept the bouncy, pop-like feel to the moves. If we had tried head-banging or slow dance it wouldn't have really worked with the genre of the song.